Art Direction / UX/UI Design / Brand Development
When Adeaca says they're 'big picture' it's not an overstatement, it's not a hyperbole, it's absolutely right.
Tackling the creation of new branded materials, site design, and presentation templates for Adeaca is a cerebral task. Their project management systems have so many facets, so much dynamic data, it takes some serious brain power to connect all the dots. So that's exactly what was visualized. The behind the scenes power of their products, brought to the forefront through a series of interconnecting point motifs and vertical design. These brand materials were rounded out with an all new type system, photography guideline, and modular, layered aesthetic.