Logo Design / Brand Guidelines / UX/UI Design / App Design / Front-end Development
Logic rests on the axiom that existence exists.
~ Ayn Rand, Atlas Shrugged
Chicago-based forecasting software company John Galt Solutions has been providing affordable and automated solutions for consumer-driven supply chains. Forecasting future supply and demand based on real-time analysis, historical trends, and logical expectations that patterns in supply will continue to evolve.
As a business built on the very principle of logic, rebranding John Galt was a rather meta task. The brand identity centers itself around the capitalized greek character 'lambda' – the iconic character representing logic as an entity.
Work for John Galt includes a complete corporate brand guideline, visual identity, Wordpress site, app/webapp UX/UI design, UX consulting, Copywriting, and a long-term, person-based marketing plan.