UX/UI Design / Content Strategy / Copywriting / Branding Development
SAS is a trusted analytics powerhouse for organizations seeking immediate value from their data.
They needed to appeal to technically-minded grads and young professionals, not only with the skills necessary to build a new generation of excellence but who would uphold the company's values as well.
With a minimalist, bright, and tech-forward aesthetic, this product launched a new wave of interest in joining the SAS team for the long haul. Emphasizing the company culture and featuring employee interviews shows potential candidates the importance placed on "doing work that matters" at SAS – a point driven home consistently, and on-brand.